Earning the Respect of Your Senior Leader & Getting a Real Seat at The Table with Dr. Joseph Trahan, APR, Fellow PRSA

Public information officers and communication professionals are often expected to shape messaging, manage crises, and protect organizational reputation—yet many struggle to gain consistent access to senior leadership and decision-making conversations.

In this engaging session, Dr. Joseph V. Trahan, III, APR, Fellow PRSA will share practical strategies for building credibility with executive leadership and earning a meaningful role in the decision-making process. Drawing on decades of experience in public affairs, military communication operations, and professional education, Dr. Joe will explore how communicators can demonstrate value, strengthen trust with senior leaders, and move from tactical support roles to strategic advisors.

Participants will learn how to better position themselves within their organizations, communicate their expertise effectively to leadership, and ensure communication strategy is included early in key decisions.

Whether you work in emergency management, public safety, government, or organizational communications, this session will provide practical insight on how to secure—and keep—a true seat…